The Messina Group seeks a Trade Marketing Manager

Responsible for delivering compelling category growth solutions for the company's builder, contractor, and commercial and facilities maintenance customers in alignment with overall business plans. The role has accountability to help maximize the distribution of existing products and deliver effective launches of new products. This role will help drive commercialization through distribution, pricing, promotion, and merchandising initiatives across all product categories. The role of this job is to execute trade strategies and build commercialization programs within a specific customer base.

Essential Duties and Responsibilities:

  • develop and execute account/channel pricing and distribution
  • Drive trade investment efficiency based on analysis of promotional effectiveness
  • Understands customer margin and pricing expectations
  • develop channel/customer promotional pricing and pricing activity in line with programming requirements
  • create Business and p&l analysis
  • Develop Specific customer plans and advertising programs
  • develop and execute specific marketing and ad plans
  • Understands brand and customer priorities and uses the planning process to drive strategic alignment
  • Recommend sku assortment priorities by channel/territory to maximize sales and profitability
  • Collaborate closely with All sales/broker teams on product and merchandising programs with customers
  • participate and help drive analysis of product health and rationalization
  • Gathers competitive and marketplace intelligence
  • Execute within timelines and deliverables for the division
  • Collaborate with design team in development of Products, pop, and sales materials
  • Participate in select Customer meetings as the credible category expert
  • drive the execution of new item launch and development of training materials
  • Create and execute Trade show plans
  • create the development of merchandising programs
  • Recommend any new product innovation needs to penetrate new channels/customers
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Ability to build strong sustainable business relationships at all levels and functions

 
 
 

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Trade Marketing Manager | Contract

Chicago, IL

The Messina Group seeks a Trade Marketing Manager

Responsible for delivering compelling category growth solutions for the company's builder, contractor, and commercial and facilities maintenance customers in alignment with overall business plans. The role has accountability to help maximize the distribution of existing products and deliver effective launches of new products. This role will help drive commercialization through distribution, pricing, promotion, and merchandising initiatives across all product categories. The role of this job is to execute trade strategies and build commercialization programs within a specific customer base.

Essential Duties and Responsibilities:

  • develop and execute account/channel pricing and distribution
  • Drive trade investment efficiency based on analysis of promotional effectiveness
  • Understands customer margin and pricing expectations
  • develop channel/customer promotional pricing and pricing activity in line with programming requirements
  • create Business and p&l analysis
  • Develop Specific customer plans and advertising programs
  • develop and execute specific marketing and ad plans
  • Understands brand and customer priorities and uses the planning process to drive strategic alignment
  • Recommend sku assortment priorities by channel/territory to maximize sales and profitability
  • Collaborate closely with All sales/broker teams on product and merchandising programs with customers
  • participate and help drive analysis of product health and rationalization
  • Gathers competitive and marketplace intelligence
  • Execute within timelines and deliverables for the division
  • Collaborate with design team in development of Products, pop, and sales materials
  • Participate in select Customer meetings as the credible category expert
  • drive the execution of new item launch and development of training materials
  • Create and execute Trade show plans
  • create the development of merchandising programs
  • Recommend any new product innovation needs to penetrate new channels/customers
  • Ability to manage multiple projects simultaneously under tight deadlines
  • Ability to build strong sustainable business relationships at all levels and functions

 
 
 

Learn More:

Tracy Vistine

Vice President of Talent Acquisition

tvistine@messinagroupinc.com

847-993-5850

Send email View LinkedIn

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